Campus Activewear Drives 1593% Revenue Growth with Full Funnel Repositioning Strategy
Youth-Centric Footwear
www.campusshoes.com
The Challenge
Campus, a leading Indian footwear brand, was seen as affordable but not aspirational, limiting appeal among Gen Z and millennials. Rising costs also pressured margins, prompting a strategic push to premiumize without losing volume.
The Approach
Hector activated a full funnel Amazon Ads strategy to shift perception and drive high-value sales. Top Funnel included Brand films on DSP and OTT (MX Player), targeting fashion-forward audiences with culturally resonant storytelling. Mid Funnel used Sponsored Brand Video and Display ads to showcase design and comfort, with revamped A+ content to deepen product storytelling. Bottom Funnel dominated high-intent search terms and used AMC audiences like 'Add to Cart but Not Purchased' for precise DSP retargeting.
The Result
60% TAM reach, 90% video completion
1123% jump in Glance Views, 1044% organic lift
1593% increase in new product revenue
Premium SKUs (₹1100+) grew from 2% to 36% of sales
"This campaign was a turning point for us. The full funnel strategy helped us tell the right stories to the right audience at the right time. With Amazon DSP and Sponsored Video, we built strong top-of-mind awareness and used real-time insights to double down on what worked. Our new lines went from niche to major contributors, climbing BSR rankings week after week. It wasn't just about ads. It was about building sustained momentum."
1593%
New Product Revenue Growth
1123%
Jump in Glance Views
36%
Premium SKUs Share
Primary Objective:
Brand Premiumization & Repositioning
Featured Amazon Product:
Amazon DSP Full Funnel Strategy
