How Hector Helped Beauty by Earth Boost ROAS & Reduce CPC with DSP Campaigns

Beauty by Earth is a clean beauty brand that produces natural and organic skincare, haircare, and self-tanning products. They wanted to scale Amazon ads returns while lowering acquisition costs.

Although Sponsored Ads were delivering steady results, they sought a smarter, data-backed way to:

• Reduce CPC while maintaining quality traffic
• Improve purchase efficiency per click
• Increase ROAS across all campaigns

Hector's Amazon Marketing Cloud (AMC) Path-to-Conversion dashboard provided Beauty By Earth with deep visibility into the sequences that convert best. It revealed that DSP-first journeys were significantly outperforming Sponsored Ads-led paths.

Guided by Hector's AMC insights, Beauty By Earth's media team implemented a DSP-led funnel strategy:

• Identified High-Yield Paths: Hector's reporting highlighted top sequences like DSP → SD → SB and DSP → SB → SD
• Used Full-Funnel Sequencing: DSP to reach high-intent audiences early, then followed with SD and SB to nurture and convert
• Leveraged Creative and Audience Optimization: Through Hector's audience segmentation and creative performance insights to refine targeting and messaging for maximum impact

• CPC: ↓ 22.6% – Reduced cost per click while maintaining quality traffic.
• Purchase Rate: ↑ 19% – Higher likelihood of conversion per click.
• ROAS: ↑ 55% – Stronger returns per dollar spent.