Do you know your top-performing product categories on Amazon?
If not, you are lagging.
It’s common for brands to operate in multiple product categories, each with numerous sub-categories.
Imagine you are a CPG brand dealing in personal care products. Your categories might include hair care, skincare, and facial care products. Hair care can be further divided into oils, shampoos, and conditioners, catering to men's and women's specific needs.
In this scenario, you are shooting in the dark if you are not analyzing the data according to categories and sub-categories.
This is precisely why you need a clear visualization of product performance at category and sub-category levels. If you rely on manual data analysis, you lose valuable time and compromise data accuracy.
You need a platform that automates this process, providing you with a granular view and the ability to slice and dice the data as per your requirements.
This is what Hector is built for – to provide you with granular data that uncovers deep insights, propelling your business toward profitability.
Hector allows you to categorize and sub-categorize your ASINs according to type, size, gender, activity, or ingredients.
Once you categorize your ASINs, the performance data is ready within seconds, providing meaningful insights in minutes. Plus you can compare the performance with the custom period or the corresponding period in the past.
Hector streamlines your workflow and unlocks valuable insights, allowing you to focus on strategic decision-making.