Turn SQP Report into a Brand Defense Powerhouse

Turn SQP report into brand defense powerhouse. Get actionable strategies for immediate results. 

Ever noticed competitor ads on your brand search terms? If yes, you need to buckle up.

The challenge is knowing how often competitor ads appear on your brand search terms. 

This data is available in the form of a search query performance report. 

How to access this data?

Go to brand analytics → search query performance → brand view → select the reporting dates → generate the report

It will have up to 1000 search queries relevant to your brand. Keep your brand search terms & check the impression share. If it’s less than 75%, you are losing the impressions & subsequent purchases to your competitors. 

Adjust the bids for these search terms to regain the impression share. 

This report is readily available in Hector at an ASIN & Brand view. The brand view comes with default filters of sub-categories, search queries, brands & reporting dates. 

Hector also provides you with a weekly view of all the available metrics so that you can compare the data & make data-backed decisions. 

See you on the better side of the data analytics & visualization.