Scale Amazon Ads with Search Term Impression Share %

Are you leveraging Search Term Impression Share% to scale your Amazon campaigns?

The STIS% (Search Term Impression Share) helps you spot opportunities to scale. If a search term is delivering your desired ROAS but isn't driving enough revenue and has an STIS% under 50%, it's time to double down!

But it gets better: the report doesn’t just give you keywords, it includes ASINs! Now, you can track your impression share not only for keywords but also for specific products.

So, what's your action plan after pulling your Search Term Impression Share report?

Identify & sort search terms with the lowest to highest STIS%.

Focus on both keywords & ASINs.

Filter for search terms with ROAS above your target.

Filter for terms with less than 50% impression share.

Check if these keywords/ASINs are targeted in your campaigns.

If they are, isolate them in ad groups.

Increase the bids and campaign budgets for these isolated terms.

If they aren't targeted, add them as exact match keywords or ASINs.

Ensure they're in isolated ad groups and campaigns with decent budgets and suggested bids.

Here's the catch: Amazon APIs don’t provide STIS% data, meaning you have to pull the report and perform these actions manually... But we're working on making this entire process fast and hassle-free for Amazon advertisers.

We're on a mission to simplify scaling on Amazon! Stay tuned, until then, make the most of your Search Term Impression Share reports.

Apart from sponsored ads, I regularly share tactics & strategies to leverage Amazon DSP & AMC, stay tuned here - https://lnkd.in/d3SYuuyN