Rule-Based Bid Automation for Amazon Ads with Hector
What if you could automate bid adjustments for the best-performing campaigns, ad groups, or targets to keep your sales growing without losing control? Sounds amazing, right?
But we get it - you don’t want to change bids based on just one metric.
That’s where Hector comes in. Hector lets you adjust bids using multiple conditions, like combining orders with ROAS or revenue with ACOS.
It’s a whole new way to manage bids for Amazon advertisers, giving you the control you need to make your campaigns more efficient.
Here’s why Hector’s Rule-Based Bid Automation works so well:
1. Set Rules at Any Level
Apply bid rules at the Campaign, Ad Group, or Targeting level.
2. Use Multiple Metrics
Pair metrics like ROAS with orders or ACOS with revenue to make smarter decisions. There are plenty of other metrics to choose from.
3. Choose Lookback Periods
Pick from today, yesterday, MTD, or any custom range (2 - 90 days). You can even exclude weekends or weekdays if needed.
4. Smart Campaign/Ad group/Targeting Selection
Hector helps you group campaigns, ad groups, or targets by product category or subcategory.
5. Adjust Bids Dynamically
Increase or decrease bids by a fixed amount or percentage, with limits to stay in control. You can also reset bids at midnight to start fresh.
6. Flexible Execution Options
Choose to run rules daily, weekly, monthly, or continuously, it’s up to you.
Hector makes bid automation simple and smart. Optimize bids, stay flexible, and get the most out of your campaigns.
Want to see how Hector can help? Let’s talk.