A Paradigm Shift in Dayparting Scheduling with Hector

There’s a major shift in how you schedule Dayparting on Hector, and trust me, you’ll love it! 

Let’s take a quick walk through the process, and you’ll see what I mean:

First, you get a clear view of CPC, CR%, ROAS, or any other key metrics, all mapped out for every hour of the week. 

 Then, you can filter based on campaign types, specific campaigns, and targeting—right where it’s all labeled under Hector.

Want to get even more precise? You can filter Dayparting time slots using minimum and maximum CPC, CR%, and ROAS—whatever combination gives you the best results. 

What’s next? You’ll only see the winning hours of the week, those golden time slots where your performance soars. 

Now, you can schedule bids for specific targets, adjust budgets for the campaigns that are performing well, or fine-tune the placement bid adjustments to optimize returns. 

And just like that, your schedule is ready to work its magic! 

How Hector’s Dayparting Scheduling Has Transformed for Amazon Advertisers:

No more flipping between screens to check performance metrics, then returning to Dayparting to make changes. It’s all right here. 

You can seamlessly set your bids and budgets. 

You now have the option to create Placement Bid Adjustment schedules too, making targeting even more dynamic. 

Filter for the winning time slots by setting minimum and maximum CPC, CR%, and ROAS values—only see the hours that are worth your attention. 

You can revisit your schedule anytime, comparing before and after to ensure you’re hitting those key performance goals. 

In short, Hector is making Dayparting scheduling easier, faster, and more effective than ever before. Dive into this new way of working, and I promise, you won’t look back!