“DSP Doesn’t Work” Is the Biggest Myth in Amazon Advertising
“DSP doesn’t work for us” is the biggest myth in Amazon Ads
Everyone says the same line:
“DSP doesn’t work for us.”
I hear it from brand managers, agency owners, and even 7-figure sellers.
But whenever I dig deeper and ask a few simple questions, the truth becomes obvious within minutes.
Have you tested city-level or pin-code-level targeting
Have you removed bad placements that are wasting impressions
Have you checked whether your ads perform better on apps or websites
Have you compared mobile vs desktop performance
Have you tested in-market, lifestyle, or custom audiences
Have you built lookalikes from the last 365 days of buyers or add-to-cart users
In most cases, the answer is no.
The problem is not DSP.
The problem is how DSP is being used.
At Hector, we see brands spend hours fine-tuning Sponsored Ads.
Match types, negative keywords, bid changes, keyword-level insights… everything gets attention.
And then the same brands launch Amazon DSP with broad targeting and hope it works.
DSP needs the same depth of thinking, just applied differently.
Optimize audiences like you optimize keywords
Test placements like you test match types
Study frequency, overlap, and fatigue like you study ROAS
DSP is not a launch-and-pray tool.
It is a precision machine that rewards advertisers who know what to adjust.
The moment you treat DSP with the same seriousness as Sponsored Ads, everything changes.
DSP is not replacing PPC.
It is the bridge between awareness and conversion.
Most people do not fail at DSP because DSP is weak.
They fail because they never learned how powerful it can be.
What is the biggest DSP struggle you are facing right now?