ASIN-Level Search Query Performance Report Explained

Do you know which report on Amazon gives you the exact CTR % and Conversion Rate % for each Search Term across your ASINs?

It’s none other than the Search Query Performance (SQP) Report – ASIN Level.

In yesterday’s post, I shared how to leverage the SQP Brand Level report. Now, let’s dive into the ASIN Level SQP report and uncover the game-changing insights it provides. 

Here are the key questions this report helps you answer:

• Which Search Term gives you Imp, Clicks, ATC & Orders for each ASIN?

• Which Search Term gets you the lowest/highest CTR % and lowest CR %?

• Which ST gives you the highest/lowest CR % but less clicks?

• Is your ASIN getting triggered for the right Search Term?

• Which ST you should add as your Meta Data in SC or VC?

• What is your CR % against your competitors for a particular ST?

• What is your share of Imp, clicks, ATC, and Orders against your competitors?

• What is your CTR % or ATC % or CR % against competitors at every ST?

• Which ASIN performs better against the same ST?

• How many orders get shipped on the same day, 1 day, 2 days, or >2 days?

• What's the CTR % based on days of shipping?

• What's the ATC % based on days of shipping?

• What's the CR % based on days of shipping?

• What is your Average Order Value when it's a click, ATC, or purchase?

• What is your competitor's AOV when it's a click, ATC, or purchase?

• What is your Share of Revenue at an ST & your ASIN level? 

This report provides a granular view of your brand’s performance across every ASIN.

Pro tip: Keep in mind these metrics reflect attributed sales based on the last-click attribution from the last 24 hours, whether from Amazon Ad or Organic traffic.

Key highlights you can expect:

• Top 1000 Search Terms for each ASIN in your catalogue

• Amazon calculated Search Query Rank for each Search Term

• Total no. of queries for each ST at each ASIN level

• Total No. of Imp, clicks, ATC & orders across all ASINs from total queries

• No. of Imp, clicks, ATC & orders all your ASINs got from total queries

• You can calculate your CTR %, ATC % & CR % against your competitors

• You can get total orders shipped on same day, 1 day & 2 days

Based on the above data you can calculate orders shipped after 2 days