Are you utilizing top-of-the-search impression share to its full potential?

The top of the search impression share helps to measure the effectiveness of ads.

Utilize this metric to the fullest in the following use cases. 

Ranking campaigns - If you notice a keyword with a low ToS impression share but a higher conversion rate & ACOS. Use these keyword/s in a ranking campaign to boost organic rank.   

Brand Campaigns - If you notice that ToS impression share is less for brand campaigns, adjust the top of the search placement bid to get the desired ToS impression share.  

Scaling profitable campaigns - If your campaigns are performing at a desired ACOS & the ToS impression share is low, then adjust the ToS placement bids to increase the impression share.

How to optimize the ToS impression share - 

1. Adjust the ToS placement from the campaign manager dashboard

2. Go to the desired campaign, and select the placement tab. Adjust the bid for the top of the search placement. 

How can Hector help?

Hector makes the analysis a breeze. 

You can look at this metric at the campaign level & the keywords level. Sort this table as per your preference. 

This is how you could identify new opportunities with Hector.