Identify Top Amazon Search Terms Using SQP Report

A few years ago it took a lot of work to understand how potential buyers are searching for & interacting with your products on amazon.

With the absence of any first-party data to compare, sellers were reliant on third-party data. This came at a cost plus considerable variation in the data. 

Amazon ended this with the launch of a search query performance report. 

SQP report helps sellers track the journey of a search term along the sales funnel at a brand & ASIN level. 

How to find top performing search terms through SQP report

Find those search terms whose brand share is improving along the sales funnel. This means - Brand purchase > Brand ATC share > Brand click share > Brand impression share

Identify those search terms - 

• Contributing significantly to the sales volume

• Whose brand share >  purchase rate

Monitor search terms weekly. Identify search terms gaining momentum & those losing steam. This is useful in budget allocation. 

If you are working with excel sheets, you must invest considerable time & effort. 

Choose Hector to get these insights at your fingertips whenever you want. 

Hector offers a comprehensive view of SQP report. 

Hector also provides you with a weekly view of all the available metrics so that you can compare the data & make data-backed decisions. 

See you on the better side of data analytics & visualization.