Target Competitor Buyers with Amazon Sponsored Display
Want your competitor’s customers? Here’s how to ethically target them on Amazon!
With Amazon Ads, you can do this and much more!
For CPG brands and businesses with repeat customers, this strategy will be a game-changer. Introducing Purchase Marketing with Amazon Sponsored Display!
This feature allows you to retarget customers who have purchased your products, related products, or even your competitors' products. Let’s break it down:
Purchase Exact: Retarget users who bought your ASINs.
Purchase Related: Retarget users who bought ASINs related to yours.
Purchase Category: Retarget users who bought ASINs within your category.
Plus, you can refine your targeting by the time of purchase:
Lookback Period: Retarget based on purchases made in the last 7, 14, 30, 60, 90, 180, or 365 days.
Narrow your focus further by:
Brand – Select specific competitors within your category.
Star Rating – Filter ASINs based on their ratings.
Price – Choose products within a certain price range.
Prime – Include or exclude products with the Prime tag.
And don’t forget about optimization strategies:
Choose the best fit for your goal:
Reach – Maximize exposure and pay for impressions.
Page Visits – Drive more traffic to your product pages.
Conversions – Let Amazon optimize for higher conversions.
If you’re launching a new product and want to target category purchasers, focusing on Reach can help you gain visibility.
Pro tip:
Track everything down to the smallest detail! Whether you're running Reach, Page Visits, or Conversion campaigns, make sure you monitor each combination of lookback periods and targeting options.
Hector makes tracking all this a breeze so that you can focus on scaling the business & not crunching the data.
Want your competitor’s customers? Here’s how to ethically target them on Amazon!
With Amazon Ads, you can do this and much more!
For CPG brands and businesses with repeat customers, this strategy will be a game-changer. Introducing Purchase Marketing with Amazon Sponsored Display!
This feature allows you to retarget customers who have purchased your products, related products, or even your competitors' products. Let’s break it down:
Purchase Exact: Retarget users who bought your ASINs.
Purchase Related: Retarget users who bought ASINs related to yours.
Purchase Category: Retarget users who bought ASINs within your category.
Plus, you can refine your targeting by the time of purchase:
Lookback Period: Retarget based on purchases made in the last 7, 14, 30, 60, 90, 180, or 365 days.
Narrow your focus further by:
Brand – Select specific competitors within your category.
Star Rating – Filter ASINs based on their ratings.
Price – Choose products within a certain price range.
Prime – Include or exclude products with the Prime tag.
And don’t forget about optimization strategies:
Choose the best fit for your goal:
Reach – Maximize exposure and pay for impressions.
Page Visits – Drive more traffic to your product pages.
Conversions – Let Amazon optimize for higher conversions.
If you’re launching a new product and want to target category purchasers, focusing on Reach can help you gain visibility.
Pro tip:
Track everything down to the smallest detail! Whether you're running Reach, Page Visits, or Conversion campaigns, make sure you monitor each combination of lookback periods and targeting options.
Hector makes tracking of all this a breeze so that you can focus on scaling the business & not crunching the data.