Optimize Amazon Ads Like a Pro with Hector’s Smart Search

For advertisers, Revenue & ROAS are the ultimate goals.  Everything else? Noise. 

You should be able to pinpoint why your Revenue and ROAS are dropping at any moment.

We’ve found only four key metrics drive these declines. Once you identify them, you know exactly what to fix.

• 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱

• 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲%

• 𝗖𝗼𝘀𝘁 𝗽𝗲𝗿 𝗖𝗹𝗶𝗰𝗸

• 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗢𝗿𝗱𝗲𝗿 𝗩𝗮𝗹𝘂𝗲

Remember, ROAS and ACOS are outcomes, not causes. The real drivers are the four metrics above.

Another common misunderstanding is optimizing campaigns in isolation. Multiple levers influence campaign performance — you can’t evaluate it alone. Instead, focus on the factors impacting it. They are:

• 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴

• 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀

• 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗧𝘆𝗽𝗲𝘀

• 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

• 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗱 𝗔𝗦𝗜𝗡

Analyze these elements to decide if you need to adjust budgets, and bids, or even switch campaigns on/off.

Lastly, comparison is key. Never optimize without comparing similar dates, targeting, or ASINs. That’s why Hector offers granular comparison features, letting you compare any date range with ease.

Stick to the basics, keep it simple, and you’ll love optimizing your account!

Find optimization opportunities like a pro with the Amazon Ads Optimization Smart Search feature on Hector

For advertisers, Revenue & ROAS are the ultimate goals.  Everything else? Noise. 

You should be able to pinpoint why your Revenue and ROAS are dropping at any moment. We’ve found only four key metrics drive these declines. Once you identify them, you know exactly what to fix.

• Ad Spend

• Conversion Rate%

• Cost per Click

• Average Order Value

Remember, ROAS and ACOS are outcomes, not causes. The real drivers are the four metrics above.

Another common misunderstanding is optimizing campaigns in isolation. Campaign performance is influenced by multiple levers—you can’t evaluate it alone. Instead, focus on the factors impacting it.

• Targeting

• Search Terms

• Placement Types

• Bidding Strategy

• Advertised ASIN

Analyze these elements to decide if you need to adjust budgets, bids, or even switch campaigns on/off.

Lastly, comparison is key. Never optimize without comparing similar dates, targeting, or ASINs. That’s why Hector offers granular comparison features, letting you compare any date range with ease.

Stick to the basics, keep it simple, and you’ll love optimizing your account!