Spot Amazon Ad Wins & Losses Instantly with Smart Search

No one will miss an amazon ads optimization again with Smart Search. 

Here’s the logic behind Smart Search:

Every morning, the first two checks on your ad account are:

1. Have we gained revenue or ROAS?

2. Have we lost revenue or ROAS?

Whether you’ve gained or lost, you’ll want to know why—so you can cut the losses and accelerate the gains. Right?

Here are the levers you can optimize for losses or gains:

• Campaigns: Turn them on/off, adjust the budget, or modify placement bids.

• Ad Groups: Switch them on/off as needed.

• Targets: Switch on/off or change bids.

• Advertised ASINs: Switch them on/off.

• Search Terms: Add negatives, or include them as keywords, product, or contextual targeting.

And there are only 4 key metrics that impact your revenue or ROAS:

• Spend

• CPC

• Conversion Rate %

• Average Order Value

Compare the last 7, 14, 30, 45, or 60 days before taking any action.

Want to see the exact extent of your loss or gain? With Hector Smart Search, all of the above is measured in one single search. You’ll only see those targets, campaigns, ad groups, ASINs, or search terms that have gained or lost revenue/ROAS. And you can view the quantum of change and percentage of impact, making optimization clear and actionable. There’s no excuse to miss optimization opportunities with Hector anymore. You're just two hours away from getting Smart Search on Hector! Yes, in just two hours, you can sign up and see your last 60 days of advertising data on Hector—automatically.