Convert Missed Clicks with SD Views Remarketing on Amazon | Hector
Amazon sellers you are leaving money on the table if you are not remarketing.
You did all the hard work of bringing a potential buyer to your product detail page but the purchase did not happen.
It’s very common for potential buyers to show interest in your product by clicking on your ad but leaving without making a purchase. There could be many reasons for this.
A potential buyer bouncing off doesn’t mean all is lost. You can still retarget them with the help of SD views remarketing ads.
This will help you target the people who have viewed your product detail page or products similar to yours or browsed the categories of your product.
Do not go broad with category targeting or target similar to advertised products but focus only on targeting advertised products.
Consider the lookback period. You get the targeting options of 7, 14, 30, 60 & 90 days look back.
You could experiment with various lookback periods considering the category & buying cycle of your product.
Target different lookback periods in different campaigns so that you can compare the performance & optimize accordingly.
This way you can tap the warm audience & convert the visitors into buyers.
Want to make remarketing even easier? Contact Hector.