Master Amazon Remarketing Lookback Periods with Hector

If you are struggling with Amazon ads remarketing, read this:

The lookback period is one of the crucial components of Amazon views/purchase remarketing but.

Not all lookback periods are created equal and not every Amazon AdTech platform digs deep to uncover how these differences impact your ROAS.

But Hector does, and more.

Let’s break it down: where do lookback periods come into play?

𝗩𝗶𝗲𝘄 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:

• View Exact Marketing

• View Category Marketing

• View Similar Marketing

𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴:

• Purchase Exact Marketing

• Purchase Category Marketing

• Purchase Related Marketing

Each targeting type drives unique conversion rates, CPCs, and AOVs; yes, ROAS will vary.

Are you tracking these nuances?

With multiple options like 7, 14, 30, 60, 90, 180, and 365 days, brands adapt lookback periods based on their products:

• CPG brands: Balance both view and purchase metrics.

• One-time buys (footwear, appliances): Focus on view marketing.

Why It Matters

• Conversion windows depend on product types.

• View marketing excels at remarketing.

• Purchase marketing drives re-purchases.

• Target competitors’ viewers and purchasers for added impact.

As the saying goes: “You can’t improve what you can’t measure.”

Hector uncovers every optimization opportunity, helping you go deeper into the details that drive results.