Amazon Placement Bid Adjustment Strategy for Maximum ROAS

Carousel Content: Master Placement Bids on Amazon

Slide 1:
9 out of 10 Amazon Advertisers Miss This Trick!
Are you leveraging Placement Bids Adjustment to its full potential?

Slide 2:
Struggling with TOS Spend?
Best ROAS on Top of Search (TOS), but can’t maximize spend? Here's why: Detail Page & Rest of Search are eating up your budget.

Slide 3:
The Solution is Simple:
Ensure your TOS Placement spends the max budget. How? We’ve got a proven technique that works every time!

Slide 4:
Here’s How It Works:
Example:

• ROS CPC: $10

• Detail Page CPC: $15

• TOS CPC: $20

Slide 5:
Adjust Your Bids:
Set your bid at $5. Then, apply a 400% TOS bid adjustment. This allows Amazon to increase your bid up to $20.

Slide 6:
Result:
Your bid won’t satisfy ROS & Detail Page minimums, meaning no spend there. All your budget goes to TOS, maximizing ROAS!

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For ASIN Exact or Expanded Campaigns:
Some campaigns work better on Detail Page or ROS. Use similar bid adjustments to focus spend there.

Slide 8:
Pro Tip:
Running Phrase or Broad match? Check search terms first. They’re often different from your keywords.

Slide 9:
Weekly Monitoring is Key:
Review placements, advertised ASIN, targeting keywords, and search terms every 7 days.

Slide 10:
Don’t Underestimate Placements!
Mastering placement bids can transform your campaign performance. Start adjusting today!

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