Grow Your Amazon Brand Faster with New-to-Brand Metrics
Level up your Amazon advertising game with new-to-brand metrics.
Every Amazon seller strives hard to drive sales & establish a brand presence among the pool of active shoppers.
While chasing sales & ACOS, a crucial metric often gets overlooked: New-to-brand
NTB metric allows you to measure the effectiveness of your campaigns in attracting first-time buyers.
NTB customers are the ones who haven’t bought from your brand in the past year.
A low New-to-Brand (NTB) rate, below 10% for instance, suggests an opportunity to expand your reach and attract fresh customers. This indicates your current advertising efforts might be primarily focused on converting existing customers.
NTB deserves more attention in your Amazon ads strategy. Here’s why?
New customer acquisition Indicator - It reveals your ad efficiency in reaching & converting new customers.
New product offerings - NTB helps you to identify products driving fresh customers for the brand. It helps in building products driving future growth.
Campaign Optimization - Identifying the keywords & the campaigns driving NTB sales enables you to optimize the campaigns with laser-sharp targeting. It empowers you to attract the right audience with the right product.
Building a sustainable future - While short-term metrics like ACOS matter, it is equally important to focus on building your brand & attracting new customers consistently.
Let’s unlock the power of NTB data. Here’s how?
Driving premium products - Identify the keywords driving the NTB sales of premium products. Invest in separate campaigns for these keywords & maximize profitability from your high-value products.
Product category insights - Identify the product/s diving maximum NTB sales. These products or categories can fuel your future growth. It can also help in discovering new product categories to focus on
Outsmart the competition - Analyze the NTB performance of your competitor targeting campaigns. Identify the strategies most effective in attracting customers from your competitor’s audience & double down on those tactics.
Balancing short-term & long-term growth
While you focus on short-term metrics like ACOS & ROAS, it is equally important to prioritize long-term metrics like NTB. Hector will ensure the influx of new customers driving sustainable future growth.