Unlock Amazon Insights with Hector’s Smart Search
Sameer, the brand manager, requested to see targets that experienced a significant ROAS drop (over 50%) in the past 14 days due to low spending, low AOV, high CPC, or low CR%
E-commerce head Rahul acknowledged the request, recognizing the concerning performance this month. He assigned team members to compile the data, aware it would take a day. Frequent data requests pulled the team away from core functions, creating an unsustainable situation
While the team compiled data, Rahul discussed potential corrective actions with the brand manager. They identified the team's frequent involvement in manual data gathering as a factor hindering core activities and potentially contributing to the performance decline
Both agreed on finding a solution to streamline data analytics, visualization, and optimization. Through a friend at a major brand, Rahul learned about Hector, a platform perfectly suited to their needs
Impressed by Hector's smart search bar, Rahul quickly identified targets with a ROAS drop exceeding 50%. He also discovered valuable insights into profitable keywords, ASINs, and areas of ad spend inefficiency during his own exploration of the platform
Within a month of subscribing to Hector, Rahul transformed his Amazon business, turning struggles into success
Be like Rahul, unlock your Amazon success with Hector.
Show me targets that has lost more than 50% ROAS in last 14 days due to low spends, low AOV, high CPC or low CR%
Requests Sameer, the brand manager.
Rahul, the e-comm head nods to the request as he knows that the numbers are not in line this month.
He assigns a couple of his team members to get the data ready but he knows that this task will cost them a day to compile.
Data requests were becoming very frequent which meant that the team is out of their core functions to compile the data. This was not sustainable.
While the team was busy compiling data, Rahul went up to the brand manager to discuss the probable corrective actions.
During the discussion they realized that the team was often busy with manual data compilations, keeping them away from the core functions. This could be one of the possible reasons for the derailed numbers.
They both agreed upon finding a feasible solution for their data analytics, visualization & optimization requirements.
Rahul got to know about Hector, when he reached out to one of his friends, handling marketplaces for an established brand.
Rahul found Hector to be a perfect fit for all their data analytics, visualization & optimization requirements.
And to his delight, a smart search bar in Hector got him the exact targets that have lost more than 50% ROAS, that too within a minute.
Rahul decided to invest some time in Hector himself where he uncovered a lot of profitable keywords & ASINs while getting to know the targets that were wasting the ad spend .
Within a month of subscribing to Hector, Rahul transformed his Amazon business from struggle to strength.
Be like Rahul, unlock your Amazon success with Hector.