Understand Amazon Impression Share % and Impression Rank with Hector

If you’re using web crawling tools to check your Category Share % or rank against competitors, here’s some good news: Amazon Ads gives you this data directly.

Amazon provides two key metrics:

• Impression Share % (IS%) – The percentage of impressions your ad gets compared to all impressions for that keyword.

• Impression Rank (IR) – Shows how your IS% compares to other advertisers for the same keyword.

How These Metrics Work

Impression Share % (IS%)
It tells you how often your ad appears compared to all other ads for that keyword. It updates daily based on your last 30 days of eligible impressions.

Your budget and bids directly impact IS%. If you calculate the average IS% for all relevant keywords, you’ll know how much of the category’s ad space you’re capturing.

Impression Rank (IR)
IR tells you where you stand among competitors for a keyword.

For example:

• IS% = 20%, IR = 1 → You’re the top advertiser despite a low share.

• IR = High → Many advertisers are bidding more than you.

This helps you decide whether to increase bids or maintain your current strategy.

How Hector Simplifies This for You

Hector provides real-time IS% and IR data daily via Amazon’s API, so you can:

• Track keyword rankings effortlessly.

• Adjust bids smartly - raise or lower based on IS% and IR.

• Automate bid increases when IR exceeds a set number (like 5 or 3).

You can sort these metrics from high to low or low to high per your requirements

By leveraging these insights, you’ll stay ahead of competitors with ease! 🚀

Combine IS% & IR with Orders and ROAS for the best results.