Amazon Category Insights Using the SQP Report (Faster with Hector)
I don’t want category & competition insights,” said no Amazon seller ever.
Knowing category size on amazon used to be a mystery a few months ago. Sellers were dependent on third-party data.
Amazon has ended this mystery. Thanks to the search query performance report. SQP report represents sales funnel in the form of impressions, clicks, add to cart & purchases. It includes the brand share of all the above metrics. It contains up to 1000 search queries.
How to get category data? There are a couple of ways to analyze this data.
Download the month-wise brand view report for a year. Filter the product category search terms you want to compare. Further, divide them into brand, non-brand & generic search terms.
Plot category search volume, brand search terms & the competitors in a chart.
This will help you see how the category is moving. — which is crucial when planning your Amazon Ads optimization strategy. Who is moving the category, you or the competition? If you want to save a few hours, switch to a data analysis & visualization platform like Hector. Hector will have this data ready for you. You can analyze this at a brand, category, product, or ASIN level.
Curious to know more about Hector? Click on the link in the first comment.