Best-Performing Campaign Runs Out of Budget During Peak Hours
What if you could prevent your top Amazon campaigns from running out of budget when it matters most?
If you’ve experienced the frustration of seeing your top campaign run out of budget during crucial evening hours, you're not alone. Every Amazon advertiser has faced this challenge at some point. We’ve been there too, and we understand the agony.
Despite Amazon's built-in budget automation feature, it still falls short in key areas and hasn't evolved to meet the demands of modern advertising.
Key Limitations of Amazon's Built-in Budget Automation:
Limited Metric Selection: You can only set rules based on one metric.
Fixed Lookback Period: The rule applies to data from the last seven days, limiting flexibility.
Individual Campaign Focus: Automation only works on a single campaign, rather than across multiple campaigns.
Additionally, you can't reduce the budget if needed, which can be a major drawback during high-volume sales periods such as Prime Day or festive sales. This is especially critical on high-traffic days and weekends when conversion rates typically spike especially in India.
Hector’s rule-based budget automation is designed to address these limitations.
Built by performance marketers, Hector provides a wide range of customizations that allow advertisers to tailor their budget automation rules based on their specific needs.
Here’s what Hector brings to the table:
1. Flexible Budget Control:
Multiple Levels of Budget Rules: Set rules at the Ad Account, Portfolio, or Campaign level.
Customization Options: Hector allows for more granular control over how and where your budget is allocated.
2. Comprehensive Metrics Selection:
Multiple Conditions: You can set budget increases based on a combination of metrics such as ROAS and orders, or ACOS and revenue.
Flexible Lookback Periods: Choose from various periods, including today, yesterday, month-to-date (MTD), the last 2, 7, 14, 30, 60, 90 days (excluding today), or even specific days like last weekend or weekdays.
3. Advanced Campaign Selection:
Robust Categorization: Hector allows multiple campaign selections based on desired product categories and subcategories, leveraging powerful text categorization.
4. Dynamic Budget Adjustments:
Increase or Decrease Budgets: Adjust your budget by a fixed amount or percentage, while setting floor and cap limits to maintain control.
Automatic Reset: At midnight, Hector resets the budget to the previous day's amount, ensuring no unnecessary overspend.
Variable Execution Frequency: Choose to execute budget adjustments daily, weekly, monthly, or continuously.
Unlock the Full Potential of Budget Automation with Hector
Hector's smart budget automation empowers Amazon advertisers with the flexibility and precision needed to maximize campaign performance. Don’t let your best-performing campaigns run out of budget during crucial moments.
With Hector, you have the tools to optimize and stay ahead.