Make Accurate Amazon Ad Optimizations with Precise Comparisons
Making comparisons is crucial when it comes to optimizing your Amazon ads. But the real game-changer is making true apple-to-apple comparisons.
Most platforms offer standard comparison filters that compare the current period to the previous one. But let’s be real—those last 7, 14, or 30 days aren’t always going to match up with the previous periods exactly.
So, what does a precise comparison look like? Here are a few examples:
Weekdays to weekdays comparison
Weekends to weekends comparison
First fortnight of this month to the first fortnight of the previous month
A week before an event to a week before the same or similar event last year
This year’s Prime Day to last year’s Prime Day
And it’s not just about comparing these at the account level. You need to go deeper—down to the same keyword level, whether it’s a brand, non-brand, or competitor keyword.
Now, imagine if you and your team could compare every single day before and after an event, seeing exact CPC, conversion rates, and click-through rates for every type of keyword across your product portfolio. How much more prepared would you be when making those optimization decisions?
At Hector, we understand the value of these comparisons. That’s why we rolled up our sleeves and built a feature that empowers your team to make smarter optimization decisions.
Hector empowers you to compare every ad metric with the custom period of your choice, as well as the same period in the past, right from campaign types to the individual search term level.
Switch to Hector for granular comparison & enhanced efficiency.
Make the Right Optimization Decisions with Precise Comparisons
Making comparisons is crucial when it comes to optimizing your ads. But the real game-changer is making true apple-to-apple comparisons.
Most platforms offer standard comparison filters, that compare the current period to the previous one. But let’s be real—those last 7, 14, or 30 days aren’t always going to match up with the previous periods exactly.
So, what does a precise comparison look like? Here are a few examples:
Weekdays to weekdays comparison
Weekends to weekends comparison
First fortnight of this month to the first fortnight of previous month
A week before an event to a week before the same or similar event last year
This year’s Prime Day to last year’s Prime Day
And it’s not just about comparing these at the account level. You need to go deeper—down to the same keyword level, whether it’s a brand, non-brand, or competitor keyword.
Now, imagine if you and your team could compare every single day before and after an event, seeing exact CPC, conversion rates, and click-through rates for every type of keyword across your product portfolio. How much more prepared would you be when making those optimization decisions?
At Hector, we understand the value of these comparisons. That’s why we rolled up our sleeves and built a feature that empowers your team to make smarter optimization decisions.
Hector empowers you to compare every ad metric with the custom period of your choice as well as the same period in the past right from campaign types to the individual search term level.
Switch to Hector for granular comparison & enhanced efficiency.