Amazon Ads Comparison: Granular Metrics
Ever wondered what it would be like to compare each Amazon ad metric—from campaign types to search term level—with the corresponding period in the past or a custom period of your choice? Too good to be true, isn’t it?
Hector has solved this for you! Now you can seamlessly compare ad metrics without any limitations.
If you analyze data manually, it's quite a task to download reports and work around sheets to gain meaningful insights. Many ad tech platforms offer date range comparison only at the account level.
Let’s look at some of the key metrics you can compare with Hector:
Campaigns, Ad Groups, Targeting & Subtargeting types, Targets & Search Terms
Ad formats, Cost types, Keyword match Types & ASIN level Performance
View & Purchase Remarketing, Lookback Period, Placement & Bidding strategies
It is crucial to be granular in your ad metrics comparison. Here’s why:
Monitor Growth or Decline - Hector’s granular comparison allows you to precisely measure the growth or decline of various ad metrics before it’s too late.
Measure the Impact - You made the campaign changes, but that’s not enough. You need to measure their impact. Whether there’s an external brand promotion happening or a competitor running heavy deals, Hector empowers you to measure it efficiently.
Make Data-Backed Decisions - No more gut feelings. Get granular and make data-backed decisions with Hector.
By incorporating date range comparisons into your Amazon Ads analysis, you gain valuable insights to optimize your campaigns and maximize your ROAS.
Head on over to Hector and take control of your Amazon ads today!